
10
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The Perils of Performative Work vs. the Value of Genuine Actual Work
How Performative Work could be a threat to productivity and sustainability of your business
22 November 2023
"If there's one thing I learned in prison it's that money is not the prime commodity in our lives... time is."
- Gordon Gekko, at Wall Street 2
Performative Work: The Illusion of Productivity
In the modern landscape of professional environments, a prevalent phenomenon has emerged: performative work, characterized by superficial appearances and an emphasis on showcasing rather than substance. While it may appear beneficial on the surface, this trend often conceals several drawbacks, contrasting starkly with the tangible advantages of genuine, substantive contributions.
Performative work often prioritizes optics over actual outcomes. Employees might invest significant energy in crafting an image of productivity without generating substantial value. This inclination toward appearances can lead to:
1. Shallow Output: Emphasizing appearance can divert attention from meaningful tasks. Employees may focus on creating an illusion of productivity rather than delivering impactful results.
2. Misallocation of Effort: In a bid to display busyness, individuals might spend excessive time on tasks that garner attention but contribute minimally to the core objectives of the job.
3. Burnout and Stress: The pressure to constantly display activity can result in burnout. Employees may feel compelled to maintain a facade of constant productivity, leading to heightened stress levels and diminished well-being.
The Substance of Actual Work: Fostering Genuine Progress
Contrary to performative work, genuine contributions focus on substantial output and tangible outcomes. This approach yields several advantages:
1. Meaningful Impact: Genuine work concentrates efforts on tasks that genuinely further organizational goals. This approach leads to tangible progress and meaningful contributions to the company's success.
2. Enhanced Problem-Solving: Employees invested in actual work prioritize problem-solving and innovation over appearances. This mindset fosters creativity and adaptability, crucial for addressing challenges effectively.
3. Long-Term Sustainability: Substantive contributions build a foundation for sustainable success. By focusing on actual work, employees lay the groundwork for continued growth and advancement.
Balancing the Scales: Embracing Substance over Showmanship
While the allure of performative work may seem compelling, its drawbacks often outweigh its superficial benefits. Companies and individuals can adopt strategies to shift focus toward genuine contributions:
1. Outcome-Oriented Metrics: Emphasize metrics that measure the actual impact of work rather than mere activity. This shift encourages employees to prioritize substantive tasks.
2. Cultivating a Culture of Authenticity: Encourage transparency and authenticity in the workplace. Celebrate meaningful achievements and emphasize the value of genuine contributions over appearances.
3. Flexible Work Environments: Provide flexibility in work schedules and environments to promote a focus on results rather than hours spent. This allows employees to optimize their productivity without succumbing to the pressure of performative busyness.
In essence, while performative work may offer fleeting moments of recognition, its superficial nature can hinder long-term growth and genuine progress. In contrast, prioritizing substantive contributions fosters a culture of authenticity, innovation, and sustainable success within the workplace.
In the relentless pursuit of productivity, the emphasis must shift from the appearance of work to the essence of meaningful contribution—a shift that promises not just transient acknowledgement but enduring value.
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