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White Label PPC. Does it Worth it for your Agency? How does it Work? Let's Have a Look!
If you own an agency and are struggling with resources, can a White Label PPC Agency solve your issues?
7 July 2024
A White Label PPC Agency to help you and your agency with extra capacity.
Have you thought about it? Well, if you arrived at this page via a Search Engine result, you certainly did.
But how does it work?
The Agency life
We know how tough the agency life can be.
Owning an agency is a tough journey filled with both exciting highs and crushing lows.
There is a heavy sense of responsibility as every campaign's success or failure seems to rest on your shoulders.
Sleepless nights can happen wondering what is the best for client satisfaction, not to mention the ever-changing digital landscape. The pressure to innovate is constant and the competition is fierce.
Balancing creativity with data-driven strategies requires a delicate finesse, often at the expense of personal time and mental peace.
The struggle to maintain a passionate team amidst tight budgets and high expectations adds another layer of stress.
And then when it comes to the biggest of all challenges: managing PEOPLE.
The Journey of Hiring
There are some steps we can mention when hiring a new employee from scratch.
- Exploring hiring channels 🔍
- Receiving CV's 📜📜📜📜📜📜📜📜📜
- Building a wishlist; ✏️
- Interviewing; 🗣️💬
- Choosing "The One"; 🫳
- Onboarding; 🚢
- Training; 📚
- Following up; 👀
- Managing people, payroll, holidays, etc; 🏢📇📆🗃️
- Giving feedback; 🗣️💬
- Eventually, lose employees and contractors. ❌
(Back in the loop of hiring again...) ♾️
PHEW!
Don't know about you but I felt dizzy here. 😅
Ok, so there are any alternatives to that?
Yes, it would be by outsourcing your resources, that's why a White Label PPC Agency can be the answer.
But, let's have a look at how do they work.
Aspects of Hiring a White Label PPC Agency
Across the market, each White Label PPC Agency has its characteristics but we can mention a few below:
Contracts
In general, there is no bureaucracy nor red tape/contract to start or finish. The only formality is the billing at the end of a given period.
Minimum commitment
As the work is based on demand, the advantage of White Label PPC Agency is that there is no minimum commitment, the operations will only be activated once there is proper work to be done, no more or less than that.
Work availability
White Label PPC Agencies aren't limited to working days so your agency could gain a +2 days a week productivity boost.
Work Records
Working hours records are registered via platforms that track work/activity time. Two examples to mention are Toggl Track and Memtime.
Weekly reports of the worked hours can be sent weekly for follow-up.
Accounts access
Paid Media Login/platform accesses are done via the agency email domain, so whoever is managing the White Label PPC Agency can still control their access and see all Change History in the accounts with full visibility.
Billing
Billing is generally done via invoice with the worked hours multiplied by the negotiated hour rate. It's generated based on a defined period like the previous calendar month. In this case, the big advantage is no upfront payments.
Privacy
Assure to ask the White Label PPC Agency to sign an NDA before starting working.
Conclusion on working with a White Label PPC Agency
In conclusion, partnering with a White Label PPC Agency can be a game-changer for your agency. By alleviating the burdens of hiring and managing new employees, a White Label PPC Agency allows you to focus on what truly matters: delivering exceptional results for your clients.
Their streamlined processes eliminate bureaucracy and red tape, while flexible, on-demand services ensure you only pay for the work you need. With the ability to extend your productivity beyond the typical workweek and transparent access to accounts and work records, you maintain full control and visibility over your campaigns.
Additionally, a White Label PPC Agency's commitment to privacy and confidentiality, underscored by their willingness to sign NDAs, provides peace of mind.
In an industry where innovation and efficiency are key, a White Label PPC Agency stands out as a reliable and effective partner, helping your agency navigate the complexities of PPC with ease and confidence.
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